Advertising agencies, creative agencies, design agencies

Advertising agencies, creative agencies, design agencies

When advising agencies, the focus of my work extends not only to the protection of creative works but also the relationship to employees and to customers. Some important issues in this respect are:

• Do employers have the right to exploit the creative works of their employees?
• Can an advertising or design idea be patented or copyrighted?
• Can I claim compensation for presentations and participating in pitches?
• When I present an idea, how can I prevent the customer from realising it with someone other than myself?
• What should be taken into consideration when structuring contracts for agencies to minimise the risk of any liability for infringements of intellectual property rights?